• paper
    Paper Matters

    We are in a digital age but printed material is still everywhere and is not dead... despite what people say. When having a project printed don't rely solely on the design but also the paper stock it's printed on. Stand-out from the run-of-the-mill business cards, flyers, postcards, brochures, etc. When starting out on a new [...]

  • creative_brief
    Be Wordy in your Creative Brief

    What is a creative brief and what is it used for? A creative brief is a form that will help you and the Forman Group know if we've met your marketing objectives. Using a creative brief, written either by you or by us, establishes the guidelines, budgets and expectations of each project up front. Below [...]

  • logo_header
    Patch It or Scratch It: Is Your Logo Worth Keeping?

    A company's logo is a very touchy topic and I approach it with my customers very delicately. I never know how much personal attachment there is to their logo. But changing your logo is not all about aesthetics and I approach it from the business perspective – is your logo helping to further your business [...]

  • trashortreasure
    LEFTOVERS: TRASH OR TREASURE? A CASE STUDY

    To make sure there’s enough for the campaign, whether it is promotional items or brochures, we all order more than we need. After the campaign, we carefully pack away the leftovers to use again, only to be pulled out years later, after we’ve changed our logo, or colors, or tagline to be thrown away. Sound [...]