• marketing-mixup
    Are You Guilty of these Seven Small Biz Marketing Offenses?

    It's a crime when small businesses spend the money on marketing, but haven't set themselves up to win. Here are seven of the most common violations. Sending prospects in too many directions Advertisements fly by, even in print. Trying to pack in too much information, or offers, or photos in an ad just creates confusion [...]

  • ratings-header
    Give'em Something Positive To Talk About

    A Nielson report shows that earned media is the most trusted form of advertising. First off, you're asking what is "earned media." Word-of-mouth, friend recommendations and even online reviews and opinions make up this category and are seen by 92% of consumers as the most credible. How can you start using this knowledge to your advantage? [...]

  • social
    Social Media Corner

    Facebook Tip: Most people leave their newsfeed on "Top News" instead of manually setting to "Most Recent" which causes posts with more likes and comments have a better chance of showing up in the newsfeeds of additional fans. Figure out what kinds of posts get the most reaction from your fans and post more of [...]

  • paying
    Usage: Do you know what you're paying for and why?

    First, a disclaimer: I am not now, nor have I ever been a lawyer. I frequently talk with clients and potential clients about usage rights and for the most part, no one understands what it entails. When you've contracted a graphic designer, photographer, illustrator, web designer, painter, or voice talent, to name a few, you're [...]